Monday, February 1, 2016

About Storyboard Pitching

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Storyboard Pitching

Storyboard pitching was developed by the Walt Disney Studios, but the process also has been used by live action Feature films, videogame companies and advertising agencies. Here's how an ad agency develops a commercial using this process. The Client contact the Agency to produce a commerical featuring their new product. The Creative Director assigns his Copywriter and Art Director team, to come up with a funny situation to sell the Client's product. The "Creative Team" brings to brainstorm ideas and eventually they produce 3 storyboard concepts which they present or "Pitch" to the Creative Director.

The process of pitching a board in advertising begins with the Art Director describing the visual information or action. When finished, the storyboard is now described a second time by the Copywriter, who reads what is being said, known as "the Copy".

Whichever concept board sells the product best will be chosen. Revisions will be made and eventually a new board will be produced and presented again. Once the Agency has several boards developed and have been reviewed "In House'. Its off to the Client's meeting room to present the presentation boards to the Client for the first time... 

Here are a few videos about how to pitch a storyboard by the great story artist Joe Ranft and Animation Director, Eric Goldberg. Here's a link to how to pitch a storyboard.

Animation Director Eric Goldberg pitches a storyboard for "Trouble Shooter", a Disney short that was never made.

Looking for new artists and animators for future posting. If this sounds like you or you know someone who would be interested in a quick and painless interview, please contact:

Happy Year of the Monkey!

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